How to do A/B Testing - A Framework for Product Teams
A/B testing & experimentation help your site or app become its best self. If you’ve got an influx of visitors and you’re paying for that traffic (you’re always paying--in time, ads, or otherwise), A/B testing helps ensure that more of those visitors sign up, convert, and buy. Experimentation is the only way to tell which features actually move the needle in product development.
